Amazon Brand Registry is a service that enables brand owners to register their trademarks and safeguard their intellectual property while building their brand. Upon registration, Brand Registry users gain access to a range of tools that enhance the Amazon shopping experience. These exclusive tools are not available to unregistered brands or sellers and will be detailed below. Enrolling your brand in Amazon’s Brand Registry is crucial for those with a Seller Central or Vendor Central account, as it provides essential protection and unlocks valuable tools to establish brand credibility and loyalty. To enroll, you must meet specific requirements outlined by Amazon. Contact Trademark Elite Zone to get detailed insight of enrollment criteria, and steps to register your brand.